What will you be reading in 5 years?

And what will you be reading it on? The emergence of e-reading and web based publishing has evolved at a staggering rate. The major players on the stage:

E reader platforms:

Kindle, Nook, Papyrus, iPad- which will emerge as the standard platform for the next generation of readers?

Publishers and editors:

magazines have already adapted to the trend. Will traditional publishers be able to adapt in time to survive the new wave of digital reading?

Writers:

Stone, Scrolls, ink, printing presses and websites- writers have always responded to advances in publishing. What opportunities, limitations, and potential does the new paradigm offer the writer

Advertisers:

the age of print advertising is evaporating. How will marketing, targeting, and branding transform in the age of digital reading

and, most importantly…..

Readers:

the reading public will decide the what and how. Will they settle on one of the prototype e-readers, demand greater integration of platforms, or stubbornly insist on the charms and conveniences of the printed word?

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