Direct to Consumer

Readers and writers have always accepted the necessary editorial filters through which all printed matter is subjected. Often re-purposed, redesigned, and re-imagined, the finished product is indented to exploit current trends and markets while preserving authorial vision as much as possible. Writers, for there part, accept payment for these trials, and usually offer some resistance nonetheless.

Electronic media, with its promise of self-agency, is subverting the formula. Depending on your point of view, the evolution can appear gradual or shockingly sudden. Either way, writers need to know their options and publishers need to redefine their long-term utility.

One prominent author has already stepped into this frontier, and his success or struggle should be paid attention to. Here is his story:


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